6/27/12

Chapter Meeting at Vitamix

By Shara Foldi  |  Photos by Beth Segal

For the June 2012 meeting, Vitamix opened their doors and rich history to Cleveland Dames and guests. Intended to be a store open just for the holiday season last year, the Vitamix Factory Outlet Store in North Olmsted met such success that it has remained open and now plans to stay. Dames enjoyed browsing Vitamix models and recipe books while socializing before the presentation.

 Jodi Berg, President of Vitamix Corporation
President, Jodi Berg engaged us with stories of her family's history, the company's commitment to its guiding principles, and customer loyalty. In business 91 years, Vitamix has spanned four generations, with innovations in both product and marketing techniques spurring its growth. It began with a vision of eating a healthier, plant-based diet, and making it taste delicious. Jodi told us such inspiring stories, from the letter her grandmother wrote to a customer which the customer later sent to Vitamix as testimonial to the values that started the company, to the 70 year old Chinese lady that hugged her so vigorously going on and on in Chinese. Translated, the story told the tale of a woman with cancer who resolved to fight it with diet, but could not find a way to eat enough greens, and enthusiastically credits Vitamix and greens with saving her life. She's still alive today!

Becky Prince demonstrating the Vitamix 5200
Becky Prince, Direct Response Sales Manager, demonstrated the Vitamix 5200 for us and made several recipes for us to try, including a minestrone soup, fresh salsa, hummus, a green smoothie, and a strawberry-lime iced treat for dessert. You could taste the freshness and healthiness in every single one.

The meeting wrapped up with a delectable dinner of vegetarian lasagna, fruit salad, and assorted appetizers, all graciously donated by Vitamix. In fact, all money from the event went directly into the Les Dames d'Escoffier bank account. So a very big THANK YOU to Vitamix for everything!

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