By Paris Wolfe
At its most basic, blogging keeps your customers informed and tells others about your business. Sure, you can use other social media to spread the news, but blog posts offer more space than Twitter or Facebook. (Just try to keep each post under 800 words.) And you can go on to promote those blog posts on Twitter and Facebook for a triple play.
Think about a blog as your newspaper. Introducing a new product or menu? Blog the news. Secured a new supplier? Blog why this is important. Have mad skills in the kitchen? Blog your expertise. Don’t just brag, but tell the story around your news.
Here are five reasons to blog:
1) To market or promote your business: The biggest blog benefit is awareness. It makes your business easier to find when someone is searching the internet. And it lets you tell them why they should choose you for their needs.
2) To connect with customers: Regular followers learn about your business and feel part of a community. That secures them as brand loyalists.
3) To build your reputation: The content and quality of your posts enables you to demonstrate your expertise and reaffirm your reputation as an expert in your field.
4) To share your thoughts and opinions: Do you have an opinion on a trending topic – like tipping or the paleo diet – that you really want to share? Blog it. But, blog wisely and avoid politics – or else!
5) To have fun: Share the news! Share some excitement
Dame Paris Wolfe is an award-winning writer, editor, and author of two blogs: The Herb Society of America and Willoughby Outdoor Market. She also is founder and administrator of “NEO Foodies, Ashtabula Wining and Dining,” and a contributor to The News-Herald, Edible Cleveland, Northeast Ohio Boomer, Crain's Cleveland Business, American Iron, and more. Contact her at 440-867-8966, pariswolfe@yahoo.com, Twitter @pariswolfe, Instagram pariswolfe.
Article originally published in Dames Dish! – Cleveland's Les Dames d'Escoffier monthly newsletter. Read more of newsletter here.
Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
6/12/12
Cleveland Chapter Gets National Publicity
The Cleveland chapter is featured not once, but twice in the Spring 2012 Les Dames d'Escoffier International Quarterly!
In the article "Cleveland Dames Get Connected Through a New Chapter Blog" Susan Slack highlights our new chapter blog, and other social media adventures. She uses Cleveland's website and blog (designed by Dame Shara Foldi of Unity Design, Inc.) as an example of what other chapters could do to become more connected to each other. Not to pat ourselves on the back, but Way to Go Social Media Committee! As we are sometimes known to say, "We rock!" Check out page 21 of your Spring 2012 Quarterly to read up.
Another article on page 6 spotlights Dame Crickett Karson's career and background as Third Vice President on the Board of Directors of the national organization. It's accompanied by a gorgeous photo of Crickett. Bravo!
In the article "Cleveland Dames Get Connected Through a New Chapter Blog" Susan Slack highlights our new chapter blog, and other social media adventures. She uses Cleveland's website and blog (designed by Dame Shara Foldi of Unity Design, Inc.) as an example of what other chapters could do to become more connected to each other. Not to pat ourselves on the back, but Way to Go Social Media Committee! As we are sometimes known to say, "We rock!" Check out page 21 of your Spring 2012 Quarterly to read up.
Another article on page 6 spotlights Dame Crickett Karson's career and background as Third Vice President on the Board of Directors of the national organization. It's accompanied by a gorgeous photo of Crickett. Bravo!
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